How Many Downloads Does An App Have

Congratulations on developing your app! Now to the next hurdle: how to increase your app download. After all, what'southward an app if it's not getting downloaded and used?

But, did you know that there are currently over ii.87 1000000 apps available right now on Google play store? And one.96 one thousand thousand apps on Apple store.

These numbers must have you shaking in your boots, don't they? So, information technology'due south totally understandable if you are wondering how to get your target users to install your app over all the others which are available. This is a challenge that many face today- a big one at that.

Because we'd like to run across equally many users as possible download and use your app, nosotros have put together the following x very simple strategies to boost your app downloads:

Use Popups

Popups are effective tools yous tin can use to promote your apps to visitors. Using them tin help elevator your download rate to 40%.

Why would you want to miss out on that? We go that popups can be annoying. This happens only when the popup is designed and timed wrongly.

But they don't have to. With Adoric, you can create personalized popups that allow you to promote your app to potential users.

Demand proof?

This case written report might interest y'all.  In information technology, we shared graphic details about how Israel Post – the largest postal services company in State of israel – was able to increase its Android and iOS app downloads by 580% and 980% respectively.

And they did this by only using our popups.

Employ An Attractive App Icon

Your app icon gives the first impression of your app to a potential user. This is why it is important to pay attention to its design. Information technology affects user behavior and can help increase downloads when done properly.

Y'all know why?

Studies prove that the design of your icon can greatly influence the download rate of your app.

As such, it really pays to put in the time and effort into creating a corking app icon.

Your app icon conveys the identity of your app brand. Therefore, it should exist a close representation of what your app does and stands for.

Additionally, information technology should be attending-grabbing. This will brand your app hands stand out from the thousands of other competing apps.

Like every productive piece of design, your app icon should strike a residual between being flashy and uncomplicated. It should also be every bit straightforward as it can be. You lot don't want to requite out unclear letters or a blueprint that is just confusing to the eye.

Ask for Ratings And Reviews

Ever wanted to download an app or buy a production you aren't familiar with from an online shop? You'd catch yourself looking for what other people had to say about it.

This is completely normal. Information technology also applies to your apps.

Potential users volition, by and large, get-go expect at the reviews and ratings of other users earlier downloading your app.

This is called social proof.

Reviews and ratings are recommendations from other users which can increase your app downloads organically and exponentially, likewise. They also touch how well you rank on an app store.

It's a good way to convince prospective users that your app is worth downloading.

Withal, don't exist tempted to take the shortcut of fabricating reviews. App stores will accept your app suspended if they notice that there's foul play. Plus, you won't become honest opinions nearly your app's functionality.

Reviews as well let you to interact with your users. When you answer to comments and attend to complaints from users, yous give potential users the assurance that you care virtually their opinions and are willing to take feedback.

This will also go a long way to show your brownie, which volition in turn get y'all more app downloads.

Do bear in mind that as much every bit you might want to avoid getting negative reviews, they will near likely come up. Thus, the all-time you tin can do is to keep them to the barest minimum.

The smart way to practice this is to give your users the best experience within your power. This should include beingness responsive enough, answering and addressing their complaints swiftly.

With this, you lot'll even take your users referring their friends and family members to download your app- meaning yet more downloads for you.

If you lot doubt that this works, I take but i question for y'all: when was the last time you downloaded a one-star rated app?

There are a number of ways to get reviews and ratings for your app. They are:

Ask Using Popups

Y'all can also use pop-ups to prompt your users to give a review or rate your app.

There's a take hold of though. It is appropriate to look till the user has used the app at least three times before asking for their reviews using a popup.

Also, come across to it that your popups aren't pesky. That is to say, information technology shouldn't keep appearing every time even subsequently a user closes it.

If information technology does, your user may detect the popups annoying and stop using the app altogether. At present, you wouldn't desire that, would y'all?

Partner With Influencers

People value the opinions of influencers. That'south why getting an influencer to drib a review or rate your app volition endear people to your app.

In this instance, influencers could be popular YouTube vloggers or critics of all things tech including mobile apps. You could fifty-fifty take them feature your app on their platforms.

Publicize Your App

If you don't publicize your app, how will people know about it? And, in that location'due south no amend way to go well-nigh this than going the road of a printing release.

You simply need to mention that you want feedback on your app.

In some cases, the media outfit in charge of your press release will have one of their employees review the app before putting out the release.

Use Incentives

Who doesn't like freebies? Give incentives like vouchers, redeemable points, or other prizes for every review or referral, and watch your app glow with recommendations and 5-star ratings.

App Store Optimization

App store optimization (ASO) is what you lot do to optimize your app so that it ranks higher in an app store.

It'due south just similar search engine optimization (SEO) but instead of search engines, only that information technology works for app stores.

The higher your app ranks in app stores, the more probable information technology is to come during searches, and the higher the chances that it'll be downloaded.

Most people discover new apps by searching in app stores. In fact, Forester reports that search is responsible for 63% and 58% of all app discoveries for iOS and Android apps respectively.

So, this goes to prove that ASO is worth the effort.

Only, don't expect results overnight. It takes consistent efforts to succeed at information technology. When you eventually reach the results you desire, don't rest on your oars. Go along improving on it.

You can likewise A/B test different parts of your ASO strategy to run into which one works best.

Here are uncomplicated steps y'all can take to make App Store Optimization work best for you.

Use a Tricky App Championship

Write app titles that are catchy, descriptive, and at the same time not also long.

Make it short but brand it worth looking at! Let potential users know what your app is all about past barely looking at your app'southward title.

Your app title should also exist unique so that your users don't get lost while searching for information technology. For example, if your app has a title that is similar to 3,000 other apps in the store, the chances that your app will exist found are slim.

So, you want to put your creative cap on and come up with a title that'southward unique then you don't drown in the sea of apps.

I more reason your app title must exist solid is that unlike other aspects of your ASO, y'all can't go along changing it. Therefore, get a bully title and stick with information technology.

Research Your Keywords

Keywords are equally of import for ASO. Neil Patel found out that app titles with keywords rank 10.3% higher than those without.

Simply as keyword stuffing tin get you into trouble while conducting SEO, information technology tin can likewise for ASO. Repeating keywords or stuffing your app description with keywords is a sure-fire way to accept your app suspended.

Research for keywords your app might rank for and incorporate them into your app title and description. This volition become a long way to increment your visibility and brand sure your prospective users find your app.

Get Positive Reviews

Positive reviews by users tell the app store algorithm that your app is popular and valuable. This makes it rank college for it to exist constitute easily past potential users.

Leverage Social Media

Did y'all know that in that location are nearly 4 billion people on social media today?

This makes social media merely the best place to promote your app to get downloads.

Before you rush off to put upward social media posts, take a bit of time to strategize. At that place's cypher hard about it, actually.

First, decide which social media platforms where your potential users hand out the almost. This shouldn't limit you lot to a particular one. It just shows you where to concentrate your efforts.

For example, if your app is related to the beauty or fashion niche, you'll find most of your audience on Instagram and Pinterest. If it's a business or career-related app, LinkedIn would be your get-to platform. With Facebook and Twitter, almost whatever niche goes.

Adjacent, create content that allows you to engage your followers. Putting up posts that just speak entirely about your app and its features will bore your followers after a short while.

Put upwardly helpful, engaging, and interesting posts regularly.

At the end of your post, add a call-to-action button that allows users to download your app. Doing then can help to boost your app downloads.

The Freemium Approach

If you lot take spent a lot of coin developing and launching your app, nobody can fault you for wanting to monetize it.

But you tin't monetize a new app that people don't know about. Every bit such, the freemium approach is the best way to market your app.

The freemium arroyo is merely a model that allows the app to be downloaded for gratuitous by users while allowing yous to make coin from in-app purchases or subscriptions.

But a pocket-size fraction of users will eventually make a purchase – peradventure 0.5-2%.

You've probably guessed already that freemium is a combination of the words "free" and "premium". The beauty of this approach is that your non-paying users help drive traffic to your app.

This is an effective fashion to increment downloads for your app for free.

Phil Libin of Evernote once said that the easiest way to become one one thousand thousand people paying for an app is to go ane billion people to employ it.

Imagine you lot become a full of 100,000 app downloads. If ii% of this number, which is 2000 users, pay for an in-app product or go premium, y'all'd still be able to make some money.

Imagine y'all made your app exclusively premium? It may take you a long while to garner a total of 2000 users that volition pay for your app before downloading it.

As well, don't forget that your app's download rate won't increase at one go. It will take time. With this increment too comes more acquirement for you.

The downside of this model, however, is that information technology may not use to some kinds of apps such as utility apps. Utility apps are specialized apps that offering routine features like notes, to-exercise-lists, reminders, calculators, etc.

So, find out if it works for your app blazon before adopting it.

Utilize Engaging Photos and Videos

Implementing visuals into your app folio will help to improve engagement. These include screenshots, photos, intro videos, how-to videos, etc.

Prove off your user interface with real and properly designed screenshots of what your app volition look like on users' screens and different aspects of your app while it's running.

These are usually the beginning things people run into when they land on your app page. So, brand it worth their time. While you're at information technology, you can add arrows to label features of the app and point out the nearly of import ones.

Take advantage of the video feature that app stores offer. Videos are known to accept a much college conversion charge per unit than pictures. An intro video on your app page will go the extra mile to keep a prospective user interested in your app.

When making videos, brand sure they are not too long so as to avoid losing people looking to download your app.

You lot can as well make an explainer video that details how your app works, the features, and what sets it apart from the others, afterward which you tin upload to your social media or website.

Write A Clear App Description

Your app description helps a potential user make up one's mind whether to download your app or not. While it may non contribute to making your app discoverable similar the app title, it'southward part comes in when the potential user lands on your app page.

The app clarification is your opportunity to "sell" your app. Make the about of information technology by communicating the purpose of your app as clearly as possible and highlighting its major benefits to the user.

Communicate, in clear terms, the benefits your app has to offer, and how it can assist brand a user's life better. Then weave in a concise telephone call-to-action.

If you don't have the skills to write a compelling app description, get hire a copywriter.

Build An Online Presence

Don't stop at developing an app. Build a website and/or outset a blog. Why is this necessary, yous ask? Isn't social media enough?

Well, the truth is that information technology's not enough. You need to have things a bit further by launching and maintaining a website.

It will serve as a sort of business base that users can come to for information on updates, how to maximize the app, and other forms of educational content about your app.

With the existence of CMS tools similar WordPress, yous don't take to break the banking concern or be a web development guru to create and launch a website. You can get a domain and hosting infinite for as low as $10. Then, what are you waiting for?

Having a form on your business website is a skillful way to collect visitors' data for email marketing, newsletters, etc.

The best office is that you tin also have a blog section where you share content related to your app.

For example, if you take a travel-related app, you lot could post content near the latest helpful travel hacks.

The more than y'all write and publish posts on your blog, the more visibility your weblog will take on Google. And more visibility means more than traffic – and more than traffic means more app downloads.

Localize in Multiple Languages

If you adult your app with a global audience in mind, why limit it to just i language? Who said your app should only be developed in English?

Developing your app in multiple languages will really help to increase its rate of download. As proof, this study shows that localizing an app's keywords tin heave its download rate 7 times.

Many people in non-English speaking countries prefer to employ apps in their native languages. Translating your app to common international languages such as French, Spanish, Russian, and Italian may be all you need to boost downloads for your Android or iOS app.

Final Thoughts

No matter how cute and functional your app is, it won't go downloaded if you don't put any effort towards promoting it.

Increasing your app downloads doesn't have to be every bit difficult for you as it is for many. Plus, you may non even demand to spend whatever money to get your target number of downloads.

Past using some of the strategies nosotros shared with you, yous'll be well on your mode to 100k app downloads if that's what yous want.

In applying these strategies, make sure your target audience's interest is your priority. That way, your app won't lose its relevance in the market.

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Source: https://adoric.com/blog/strategies-to-increase-your-app-download/

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